The World Cup is no doubt one of the biggest events on Earth.
As its broadcast globally and automatically attracts millions of
spectators, it’s the perfect chance for companies to reach out to a
large, attentive audience.
Inevitably, this kind of publicity is highly sought after so as kick
off approaches, the big brands will start competing to get people to buy
their products.
We’ve taken a look at the growing trends in this type of advertising
and thought about what we can learn from them; How can it help us better
understand the different ways to advertise a brand to successfully
appeal to such a diverse audience that The World Cup offers?
As its broadcast globally and automatically attracts millions of spectators, it’s the perfect chance for companies to reach out to a large, attentive audience.
Inevitably, this kind of publicity is highly sought after so as kick off approaches, the big brands will start competing to get people to buy their products.
We’ve taken a look at the growing trends in this type of advertising and thought about what we can learn from them; How can it help us better understand the different ways to advertise a brand to successfully appeal to such a diverse audience that The World Cup offers?
1. Togetherness
The first thing you will notice about many advertisements during the
World Cup is the ‘Inclusion Factor’. The event is about bringing people
together from all around the World so your brand and how you advertise
should do the same. Of course this seems obvious for a global event but
even beyond, some of the best campaigns work on this premise, a great
example being the new Vauxhall #StandTogether TV advertising campaign.
The first thing you will notice about many advertisements during the
World Cup is the ‘Inclusion Factor’. The event is about bringing people
together from all around the World so your brand and how you advertise
should do the same. Of course this seems obvious for a global event but
even beyond, some of the best campaigns work on this premise, a great
example being the new Vauxhall #StandTogether TV advertising campaign.
2. Create emotion
Advertisements fuelled by the World Cup draw on the strength of
inciting an emotion. Whether this is by taking advantage of patriotism
or by evoking peoples’ desire to be just like their sporting heroes,
there’s no denying that if you can tug at someone’s emotions they are
more likely to remember the adverts and therefore your brand. Emotional
connections are a brilliant way to engage an audience and a wonderful
example of this being the Nike advertisement ‘Risk Everything’.
Advertisements fuelled by the World Cup draw on the strength of
inciting an emotion. Whether this is by taking advantage of patriotism
or by evoking peoples’ desire to be just like their sporting heroes,
there’s no denying that if you can tug at someone’s emotions they are
more likely to remember the adverts and therefore your brand. Emotional
connections are a brilliant way to engage an audience and a wonderful
example of this being the Nike advertisement ‘Risk Everything’.
3. Social, social, social
It’s 2014 and the era of Social Media is in full swing. Businesses
are now creating entire strategies around Social Media as the engagement
it offers with customers can help create a positive brand awareness
through real time interaction. A great example of this is the Beats by Dre Facebook
page which they have re-branded solely with their World Cup campaign
and have continuously posted to help drive engagement. Remember, a
well-crafted, well-timed, topical post has the potential to reach
millions without the need to pay millions in advertisement fees. Expect
the social site Twitter to be a highly used form of advertising and
brand awareness during The World Cup, as companies utilise it to tweet
about events as and when they happen #WorldCup.
It’s 2014 and the era of Social Media is in full swing. Businesses
are now creating entire strategies around Social Media as the engagement
it offers with customers can help create a positive brand awareness
through real time interaction. A great example of this is the Beats by Dre Facebook
page which they have re-branded solely with their World Cup campaign
and have continuously posted to help drive engagement. Remember, a
well-crafted, well-timed, topical post has the potential to reach
millions without the need to pay millions in advertisement fees. Expect
the social site Twitter to be a highly used form of advertising and
brand awareness during The World Cup, as companies utilise it to tweet
about events as and when they happen #WorldCup.
4. “Remember that advert…”
Now, the goal of any advert is to be memorable but it should also
make people remember the company it represents. The best campaigns are
not always the one with the biggest stars; sure people will remember the
advert with Cristiano Ronaldo in it but will they remember the company
it was for? Having a clear brand presence throughout an advert with a
well tied in storyline will help consumers remember the connection
between it and the brand. A great example of this is the Pepsi advert which showcases the product and brand throughout the advert.
Now, the goal of any advert is to be memorable but it should also
make people remember the company it represents. The best campaigns are
not always the one with the biggest stars; sure people will remember the
advert with Cristiano Ronaldo in it but will they remember the company
it was for? Having a clear brand presence throughout an advert with a
well tied in storyline will help consumers remember the connection
between it and the brand. A great example of this is the Pepsi advert which showcases the product and brand throughout the advert.
5. And finally, substitutions
When it’s all started, don’t just rely on your set strategy to see
you through to the end. The best way to draw and maintain attention is
to adapt and react to events as they happen. This doesn’t just apply to
The World Cup but to any major event; you need to be continuously
topical. So, if a specific team win or an amazing goal happens, or in
the case of this year’s World Cup the reigning holders Spain get knocked
out, be ready to incorporate that into your strategies.
Social Media is a great way to instantly do this but if you prepare
well you can be quick to jump on it with print, TV and radio
advertisements, making that well known event synonymous with your brand.
These points are all key things marketers will be including into
their strategy over The World Cup event and should be used as a great
starting point for any future campaigns because the way a business
markets itself will always affect the potential success it can achieve.
In the end creating an advertisement isn’t just about selling your
goods or service, it’s about creating awareness of your brand. Now with
the largest target audience than even before thanks to Social Media and
the ease it brings for people to share views, creating a positive image
is even more important.
Guest blog written by Jason Young at Blue Octopus Recruitment to find out more about Blue Octopus please see our website http://ift.tt/1lnMIES
When it’s all started, don’t just rely on your set strategy to see
you through to the end. The best way to draw and maintain attention is
to adapt and react to events as they happen. This doesn’t just apply to
The World Cup but to any major event; you need to be continuously
topical. So, if a specific team win or an amazing goal happens, or in
the case of this year’s World Cup the reigning holders Spain get knocked
out, be ready to incorporate that into your strategies.
Social Media is a great way to instantly do this but if you prepare
well you can be quick to jump on it with print, TV and radio
advertisements, making that well known event synonymous with your brand.
These points are all key things marketers will be including into their strategy over The World Cup event and should be used as a great starting point for any future campaigns because the way a business markets itself will always affect the potential success it can achieve.
In the end creating an advertisement isn’t just about selling your goods or service, it’s about creating awareness of your brand. Now with the largest target audience than even before thanks to Social Media and the ease it brings for people to share views, creating a positive image is even more important.
Guest blog written by Jason Young at Blue Octopus Recruitment to find out more about Blue Octopus please see our website http://ift.tt/1lnMIES
These points are all key things marketers will be including into their strategy over The World Cup event and should be used as a great starting point for any future campaigns because the way a business markets itself will always affect the potential success it can achieve.
In the end creating an advertisement isn’t just about selling your goods or service, it’s about creating awareness of your brand. Now with the largest target audience than even before thanks to Social Media and the ease it brings for people to share views, creating a positive image is even more important.
Guest blog written by Jason Young at Blue Octopus Recruitment to find out more about Blue Octopus please see our website http://ift.tt/1lnMIES
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Want to start a WordPress blog in 5 minutes? The jeffbullas.com blog is hosted by Bluehost Web Hosting.
For only $3.95 a month, Bluehost can help you set up and host your
website/blog quickly and easily. Because JeffBullas.com is a Bluehost
affiliate partner, my readers can visit this page to receive a 50% discount off the monthly price and a free domain name.
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