Now, Knowing that overall the keywords in the Meta tag we
decide to use only has a small overall percentage in relevancy and rankings on
search engines. It does have a more noticeable impact if we use those keywords
in different places of our word density higher and ourwebsite seem more
relevant to the search engines. In fact here is a chart we have put together to
show just how much of an impact on relevancy placing our keywords on our
website can be:
Keywords
in the title tag (6%)
as the first words’s of the title tag (6%)
in the Root Domain Name (6%)
in internal link anchor text on the page (4%)
in external link anchor text on the page(4%)
in the H1 tag(3%)
3 times in the first 100 words in HTML on the page (5%)
in your domain(7%)
in a subdomain name(seo.seotec.com) (3%)
in page name url (eg www.seotec.com/seo.html) (3%)
in other H Tags (3%)
in image ALT text (3%)
repeating in the HTML text on the page (3%)
in image names on the page (key.jpg)
in <b> or <strong> tags (2%)
in list item <li> on the page (3%)
in <i> or <em> tags (2%)
in the Meta Description Tag (2%)
in comment tags in the HTML (1%)
in the Meta tagging (5%)
This is average relational information we have gathered here
at SEO Technology masters and target Google’s results from our experiments.
This actually changes from month to month and industry to industry. Changes in
algorithms and requirements change so much that we now are publishing this book
every year with the new updates.
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