SEO Updates 2016 | Google Panda Latest Update | Penguin Updates

What is Difference Between Google Panda and Penguin 

For the individuals who manage SEO and blogging, Google panda and Google penguin ought not be something new to them. Since the time that these upgrades were presented, there has been solid buzz on the best way to build up the ideal site design improvement arrangement, with the goal that sites have their contribution in rankings. Advancing, here is a nearby take Panda and penguin, the two most examined Google overhauls, and the distinction between the two.

What is Google Panda Algorithm

Google Panda works on your Website Content 

Google propelled Panda in February 2011, for the most part as an adjustment in its indexed lists positioning calculation. The primary reason for the overhaul was just to keep those low quality and low substance locales far from the top positioning results and give the real quality destinations their due.

As an undeniable result, numerous sites with tremendous measure of promoting, or those with low quality substance, saw a colossal decrease in the rankings. Following the time when Panda was dispatched, there have been numerous overhauls to it extending to more than 22 altogether.

What is Google Penguin Algorithm

Google Penguin works on your Website quality Back-links and Get Quality Back-links.

 

Another calculation upgrade from Google that gave SEO specialists another blow was Penguin that was propelled in April 2012. The thought hidden the upgrade was sufficiently basic punish and abatement the rankings of destinations that rupture Google's Website admin Rules set the by the web crawler.

This included bringing down the web crawler rankings of each one of those destinations that practice dark cap SEO systems like copy substance, watchword stuffing and shrouding to give some examples.

2014 Google is rolling out our Panda 4.0 update starting today | It's Take seriously

Last month one of the most notable events in the SEO world was the release of the latest version of the Google Panda update – Panda 4.0. The release was started in 20th May, as Google’s Matt Cutts tweeted:

Looking at the long list with Panda 4.0 losers, makes it hard to believe that websites like eBay.com and Ask.com got hit by the update. Yet, there are dozens of websites that experience strong traffic boost, so this is actually the first Panda update where there are websites that actually get a ranking boost.

Who is on the Panda 4.0 Radar?

After the release of the Panda 4.0 update, I think its time to make a recap on the exact type of websites that got hit and most importantly find out why this happened.

Duplicate Content Caused by Syndication

Since the Panda algorithm is designed to target websites with thin or duplicate content, its not surprising that the new Panda 4.0 took down many websites syndicating content.
Although, content syndication is a great way to publish even more content on your website, its recommended to place cross-domain cannonical tags to the original source of the publication. This can definitely save you the hassle from becoming a victim of Panda 4.0 or other versions of this update. Also its highly recommended to place links to the original publication within the post itself.
Beside the technical setup, its also highly recommended to create a content strategy and start publishing valuable and unique pieces of information on your website yourself. Furthermore, always keep an eye on the ratio between syndicated content and orginal content since this is a red flag for Google.

Low Quality Content

SEO experts never seem to stop talking about low quality content and how important it is to avoid it all costs. However, it seems that only few webmasters actually listen to that advice. When creating really valuable content, ask yourself the following questions:

• Does your articles help your visitors in any way?
• Do they contain extensive information on the subject?
• Does your content inspire your readers to take action?

Every piece of good content should provide positive answer to all questions above. Bare in mind that the main reason why the Google Panda 4.0 has been created is to kick out websites providing poor user experience. Create valuable content not for Google, but for your visitors and you will never fear the Panda again!

Too Many Ads

Believe it or not placing too many ads on your website will not increase your earnings, but instead can cause serious drops in traffic. Websites having too many ads above the fold or in overall are being penalized by the Panda 4.0.  In general you should keep your ads to no more than 2 per page – this is not only good for Google, but also visitors are more likely to become interested in the advertised product and click on the ad.

What to do if hit by Panda 4.0?

If your website matches any of the factors used by the Google Panda algorithm, then you are likely to lose large percentage of your organic traffic. The main thing do is roll-up your sleeves and start digging for low quality/duplicate content. Once you identify the main sources, you can then start creating better or improve the old content to boost its rankings.
Nowadays, SEO is rapidly becoming part of the overall user experience provided on the website, so if you want to recover from the Panda 4.0 update, you need to seriously rethink your content strategy and produce valuable insights for your visitors.